From launching a statewide prescription drug assistance program to creating one of the first online communities connecting physicians with patients at a major hospital, Grisko has deep experience in healthcare communications. We have a strong understanding of key healthcare industry brands and the stakeholders involved, having worked with hospitals, pharmaceutical companies, patient advocacy organizations, healthcare trade associations and an organ donor network.
Our communications work has led to major policy change, improved healthcare access and increased awareness of healthcare institutions and companies.
Six months before the opening of Rush University Medical Center’s new $654 million hospital tower, the Rush communications team turned to Grisko to help share the unique features that would benefit patients. Grisko provided PR services, including messaging and media outreach, leading up to the hospital dedication ceremony and opening. The results: a total placement count of 22 television, radio, online and print stories and more than 5 million unique audience impressions.
When Rush University Medical Center was given a $5 million donation from BMO Harris Bank to provide education and training to a new healthcare workforce, it turned to Grisko to promote the impact, particularly for patients in underserved areas of Chicago’s West and South Sides. Grisko developed a PR plan including a robust media kit and supported a press conference with Mayor Rahm Emanuel, which resulted in in-depth media coverage from the Chicago Tribune, Crain’s Chicago Business and NBC Chicago.
Many Chicago communities report alarmingly high rates of kidney disease, and early detection can be key to saving lives. The American Kidney Fund asked Grisko to educate the public about the disease and provide public relations to publicize its free kidney disease-screening event on Chicago’s South Side. Grisko garnered pre-event news coverage through a strategic PR plan using data to link kidney disease rates to Chicago’s “food deserts”—communities that lack fresh fruit and vegetables. The food desert story pitch, coupled with a compelling kidney patient story, resonated with reporters. Also, a large number of Chicago residents turned out for the free screening.
When GlaxoSmithKline needed an experienced healthcare PR firm to strengthen its partnerships with local patient advocacy groups and community organizations, the pharmaceutical company turned to Grisko to elevate the company’s profile in Illinois.