Traffic congestion, infrastructure constraints, lack of funding and outdated technology are just a few of the complex issues facing the transportation industry today. Grisko has been on the front lines with transportation clients, helping them successfully navigate through these complexities with strategic communications that have turned controversy into opportunity and skeptics into believers.
Our expertise in transportation marketing, PR and public affairs has supported new runways at one of the world’s busiest airports. We’ve helped create economic growth in Illinois and have driven adoption of a technologically advanced bus and rail payment system for public transit riders through branding, cross-channel and event marketing.
Due to aging infrastructure and access constraints, Louis Armstrong New Orleans International Airport had long faced the need for a new airport terminal and related development. Grisko developed a strategic communications plan, led by PR and community involvement, introducing the concept of airport redevelopment to stakeholders, passengers and airport neighbors. Today, the Northside Terminal Development Program is underway.
The Midway Airport Terminal Development Program was designed to enhance capacity and improve the customer experience at the airport. The project consisted of a new parking garage connected to a brand new terminal building; a 50,000 square-foot food court and new Federal Inspection Service facility, which allowed the return of direct international service.
From the announcement in 1996 to the opening celebration in 2004, the Midway team turned to Grisko, a top aviation communications firm in Chicago. The Grisko team was embedded with the construction project manager in order to ensure that the passengers’ needs were always met. Grisko handled everything from traffic alerts to passenger awareness and event planning. The project was completed without the airport ever closing and with minimal disruption in the concourses or the community.