How do you move a city to reinvest in neighborhood public high schools?

Opportunity gaps exist in Chicago public schools, leaving many neighborhood public high school students without full access to the resources that are fundamental to their academic and personal development.

Driven by a national effort to reinvest in public schools through more and better learning time, The Chicago Community Trust, in partnership with Chicago Public Schools and the Chicago Teachers Union, and with funding from the Ford Foundation, created a citywide initiative to unite the entire city, through collective dialogue and collaborative work to provide all Chicago students with top-quality neighborhood public high schools that serve as anchors in every community.

Grisko was brought on to create an inspiring brand identity and a communications foundation to build a platform for ideas, dialogue and ultimately, change.

Focus on every student’s right to a quality education in his or her own community.

Grisko’s communications strategy centered on the most important stakeholders of all: the students. We created a powerful and youthful brand, Generation All, and developed compelling messages to reach diverse audiences from educators and parents, to civic leaders and community groups – all of whom play a vital role in ensuring quality education for all Chicago students. Grisko designed digital tools, including an engaging website rich with information and resources and social media platforms for conversations about equity in education.

Generation All’s yearlong planning process included parents, educators, administrators, researchers, public officials and community leaders. A long-term Action Plan was created for revitalizing Chicago’s neighborhood public high schools to ensure that all students have access to a top quality public school, no matter their zip code. Grisko developed engaging messages, promotional social posts, compelling brochure and website content, and strategic media relations to support the launch event and galvanize the local community. Grisko also provided a creative launch plan for the event that included information stations that celebrated high schools and educated participants about various aspects of the Plan.

Chicagoans uniting to transform education.

The launch of the Action Plan in 2016 was a major success attended by students, teachers, parents, community leaders and education influencers, as well as the media. The event garnered positive media coverage from all of the major Chicago education reporters and a number of the local television stations.

Generation All continues to uphold its mission to build a stronger Chicago by creating equitable learning opportunities for students in every neighborhood.

From day one, we relied on Grisko’s expertise as we created the Generation All initiative and prepared for its successful launch. Their team understood the challenge we were taking on, the story we needed to tell and how we needed to share it. It was a true partnership from beginning to end. Beatriz Ponce de Leon, Executive Director, Generation All