LNG Rethought. Retooled. Revolutionized.

As Commonwealth LNG was disrupting the liquid natural gas (LNG) category and securing development capital, the company needed a compelling brand identity, narrative and website to position it as a serious contender in the LNG marketplace.

It also needed on-the-ground community outreach as it entered the regulatory process.

commonwealth lng marketing advertising

The Challenge

Commonwealth LNG planned a natural gas liquefaction and export terminal in Cameron Parish, Louisiana. Using innovative but proven methods, Commonwealth reimagined the LNG construction process to reduce risk for investors, customers and EPC partners. The plan was to become the one breakthrough LNG project scaled and positioned to entice premium partners and investors, and it needed to lift up its identity.

commonwealth lng marketing advertising
commonwealth lng marketing advertising
commonwealth lng marketing advertising

Our Solution

Grisko designed a polished logo and inviting brand identity to set Commonwealth apart from competitors in the marketplace. Our approachable messaging simplified the intricacies of the LNG process to influence perceptions of investors, buyers and the Cameron Parish community. All branding elements were integrated into collateral to ensure consistency, no matter the channel.

As Commonwealth approached regulatory filing deadlines, Grisko not only quickly developed Commonwealth’s website to serve as a critical access point for their key audiences, we also activated our IPREX partner agency in New Orleans to support the stakeholder and community outreach. With their deep expertise and local roots, BMF has helped Commonwealth earn the community support it needs.

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commonwealth lng marketing advertising
commonwealth lng advertising
commonwealth lng marketing advertising
commonwealth lng marketing advertising
commonwealth lng marketing advertising
commonwealth lng marketing advertising
commonwealth lng advertising
commonwealth lng marketing advertising
commonwealth lng marketing advertising
commonwealth lng marketing advertising

The Impact

With a polished image, sophisticated website and regulatory process underway, Commonwealth is poised to begin construction in late 2019. We and BMF continue to support Commonwealth LNG with their communication needs.

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The Grisko team not only captured the essence of Commonwealth as an enterprise, but also helped better define our category — disrupting engineering prowess in a way that easily spoke to all of our key audiences — from investors, to suppliers and the Cameron Parish community alike. We now have a brand that works as hard as we do.

Paul Varello, President & CEO, Commonwealth LNG

Ventra

Echoes & Reflections

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Chicago Police Memorial Foundation

American Heart Association

WBEZ Chicago

ComEd

The Field Museum

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