After a tumultuous transition due to tech issues, the Ventra® brand needed to refresh its image in the minds of Chicagoland riders. Grisko was given the challenge of creating a positive shift in the hearts of consumers by connecting to how Ventra really fits in their lives.
We developed the “Get Connected” campaign to build brand trust and remind Chicagoans that Ventra is a part of the fabric of the city. Through print, videos, in-system, and social media, the advertising campaign used simple line drawings to illustrate how easily Ventra connects riders to all the places and experiences they love in Chicago.
While Grisko continued to support customers through social customer service, we also leveraged Ventra social channels to build an emotional connection between consumers and the brand.
Grisko created a fun, identifiable campaign that coordinated with our system-wide upgrades to positively uplift the tone of conversations about Ventra as the brand that helps make it easy to experience the vibrancy of Chicagoland. Matthew Cole, Exec. VP, Strategy & Business Development, Cubic Transportation Systems
Through a strategic marketing campaign, Grisko was able to increase confidence in the Ventra System. Positive social sentiment rose 15 percent among brand followers. The number of Twitter followers increased by 13 percent. And website traffic increased in two targeted critical areas.