As premier Holocaust curriculum resource Echoes & Reflections looked to expand its reach and increase its impact among educators, we helped our client use research to build a more accessible brand and digital platform — a strategy that led to a completely new business model.
Echoes & Reflections is a nonprofit organization dedicated to reshaping the way that teachers and students understand, process and navigate the world through the events of the Holocaust. Although Echoes & Reflections is an established and credible source for quality Holocaust education content, its growth plateaued since their launch in 2005. So the organization reached out to Grisko for help.
Grisko began by conducting audience research to understand educators’ Holocaust curriculum needs, desires and opinions. With insights gleaned from the research, Echoes & Reflections embarked on a journey to revamp its brand and business model to connect with educators in a more accessible way — digitally.
We began by developing a powerful new brand narrative and identity that elevated the Echoes & Reflections mission and offering. We crafted a new logo and comprehensive visual brand identity that was fresh, compelling and dynamic. These assets were effectively rolled out across all collateral, brand assets and social media channels.
Then we shifted gears to redesign the website to improve user experience while providing a total overhaul to existing in-person teaching materials. Ultimately, we created a digital platform that supported teachers inside and outside the classroom with comprehensive lesson plans, easy-to-use multimedia resources and professional development programs.
Echoes & Reflections’ new messaging and brand identity has reinforced the organization’s position as a leading provider of Holocaust education. The new brand identify, materials and website will launch for the 2017/2018 school year.
Police Accountability Task Force
Chicago Police Memorial Foundation
American Heart Association
The Field Museum