Inspiring the human story in a more accessible way.

As premier Holocaust curriculum resource Echoes & Reflections looked to expand its reach and increase its impact among educators, we helped our client use research to build a more accessible brand and digital platform — a strategy that led to a completely new business model.

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The Challenge

Echoes & Reflections is a nonprofit organization dedicated to reshaping the way that teachers and students understand, process and navigate the world through the events of the Holocaust. Although Echoes & Reflections is an established and credible source for quality Holocaust education content, its growth plateaued since their launch in 2005. So the organization reached out to Grisko for help.

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echoes reflections advertising marketing

Our Solution

Grisko began by conducting audience research to understand educators’ Holocaust curriculum needs, desires and opinions. With insights gleaned from the research, Echoes & Reflections embarked on a journey to revamp its brand and business model to connect with educators in a more accessible way — digitally.

We began by developing a powerful new brand narrative and identity that elevated the Echoes & Reflections mission and offering. We crafted a new logo and comprehensive visual brand identity that was fresh, compelling and dynamic. These assets were effectively rolled out across all collateral, brand assets and social media channels.

Then we shifted gears to redesign the website to improve user experience while providing a total overhaul to existing in-person teaching materials. Ultimately, we created a digital platform that supported teachers inside and outside the classroom with comprehensive lesson plans, easy-to-use multimedia resources and professional development programs.

echoes reflections advertising marketing
echoes reflections advertising marketing echoes reflections advertising marketing
computer screen
computer screen
echoes reflections advertising marketing
Educator resources screenshot
echoes reflections advertising marketing
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echoes reflections website marketing advertising
echoes reflections website advertising marketing
echoes reflections website marketing advertising
echoes reflections website marketing advertising
echoes reflections website marketing advertising
echoes reflections website marketing advertising
echoes reflections advertising marketing
echoes reflections advertising marketing
echoes reflections advertising marketing
echoes reflections advertising marketing

Impact

Echoes & Reflections’ new messaging and brand identity has reinforced the organization’s position as a leading provider of Holocaust education. The new brand identify, materials and website will launch for the 2017/2018 school year.

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echoes reflections marketing advertising
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I cannot imagine a better partner than Grisko. As a non-profit, we needed a communications firm that would take the time to really understand our mission and who we are. The Grisko team led us in a collaborative and thoughtful process that led us to a whole new visual identity, messaging, and a beautiful, content-rich, and immersive website for our educators. They are an incredibly talented and dedicated group of professionals.

Lindsay J. Friedman, Managing Director, Echoes & Reflections

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