Former Chicago Mayor Richard M. Daley announced a historic plan to modernize O’Hare International Airport. Despite the need for additional capacity, the airport expansion plan faced strong opposition from local elected officials.
As transportation PR experts, Grisko was hired to assist the City of Chicago to gain the support of business and community leaders, in the city and surrounding suburbs.
We started a movement that underscored the importance of expanding O’Hare. Our stakeholder and community outreach efforts mobilized a coalition of elected officials, suburban businesses, downstate farmers, homeowners and major business and trade organizations.
A wide variety of PR communication tools, including direct mail, letter-writing campaigns, media relations and newsletters were used to inform and engage. Media briefings simplified highly technical information into concise messages, speeches and press materials. And in two months, more than 10,000 people signed on to support the airfield, including elected officials from local, state and federal levels.
I can’t think of many communications agencies that have as much experience as Grisko does with major transportation projects. They’re able to distill complex, technical info and relate it to the media and the public. They understand the public outreach process inside and out and always provide thoughtful strategic advice. Mark Perryman, President & COO, Landrum & Brown
We succeeded in helping to pass legislation for the modernization of O’Hare International Airport in the Illinois General Assembly. The first new runway opened in November 2008 and is in service today. As the airfield evolved, Grisko continued its work, developing a campaign to alert pilots to changes.