To Connect With Your Audience—Be Yourself
It was 2004, and the former Vice President, Al Gore, had flown into St. Joseph, Missouri to rally the troops on behalf of the Democratic Party’s presidential nominee, John Kerry. At the time, I was Kerry’s Communications Director in the Show Me State and had prepared a speech for him. While I had never met […]
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“It’s Not Who I Am Now”
How many times have we heard that from a high-profile celebrity, athlete, politician or CEO after they were “blindsided” by their own social media histories? Among the recent: White Sox pitcher Michael Kopech who was beaned on Twitter when digital diggers excavated homophobic and racist tweets sent by the sports star when he was 17. […]
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Gender Gap, Illustrated
The offending tweet deleted yesterday by the New York Times was an instant opinion poll gauging sentiment on Christine Blasey Ford’s credibility. Gender gap. Illustrated. You don’t have to be a committed feminist to see what unfolded in the hearing room yesterday as confirmation that #MeToo or not, the people in power in this country […]
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The Cost of Creating Meaning
Now that we’re served more than 5,000 ads each day, our communications must be as efficient and effective as possible. Working in advertising and design, I’ve learned visual storytelling is the path that best leads to successful transactions, brand interactions and changes in behavior. But, why? And more importantly, how? As George Dyson, one of […]
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Pitch It, Place It, Push It
Print is still alive, radio is booming (just ask Alexa), and people are still tuning into TV news, even if it’s on a smartphone app. The way we consume information is changing, and we are increasing the amount of content we consume across platforms. Enter media relations, one of the public relations’ tenants Grisko is […]
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