A Field Guide to “Insta-Stardom”
On Instagram, everyone is trying to be famous. And on a platform that sees more than 95 million new posts each day, it can be tough to break through the clutter. What started as a hobby became part of my daily routine when my dog, @samthebully (quick plug: you can follow him right now), amassed […]
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Ask. Listen. Ask Again.
After decades in public involvement, communities continue to intrigue me. As unique as individuals, neighborhoods and towns live differently, dream differently, and react differently to outside influences. That’s why it’s critical that people who are engaging with communities meet them with endless curiosity. Ask questions. Listen to the answers, then ask your next questions. Act […]
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When Thinking Wrong Is Right
Here at Grisko, we pride ourselves on our expertise, collaboration and creativity. With an agency that represents varied disciplines like Public Relations, Public Affairs and Marketing—when is the right time to include “Design Thinking” into the process of resolving issues for clients? Answer: As soon as possible. Historically, design has been treated as a near-end […]
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Save the Turtles and Your Brand
Plastic pollution is a hot topic. Images of plastic straws harming turtles and other wildlife are inundating Facebook and Instagram feeds. Heavy hitters like Starbucks, Disney, McDonald’s and the city of Seattle are just a few who have vowed to completely purge plastic straws over time. Has social media been a driving force behind major […]
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How to Say “I’m Sorry”
The young’uns might have to Google this reference, but boomers will almost certainly remember Wendy’s “Where’s the beef?” ad from the ‘80s. The popular tagline was Wendy’s way of calling out competitors for their paper thin hamburger patties. It also became a popular catch phrase when inquiring minds wanted to know the substance or “beef” […]
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