Don’t Be Tone Deaf
Chase Bank is under fire this week for this ill-considered, now deleted tweet.Critics pounced immediately calling out Chase for being tone deaf with a judgmental, caustic post about what the multi-billion dollar company apparently considers unnecessary luxuries. Another example of a tone turn-off happened earlier this month on a crowdsourcing platform. Soon-to-be dad, Jim, anticipated […]
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Betting Big on a Progressive Income Tax
The clock is ticking. As Illinois’ legislative session heads into its final six weeks, Governor Pritzker’s big priority is passing legislation to get a progressive income tax on the ballot in 2020. Pritzker has staked a lot of political capital behind this and believes the revenue generated by the tax is a big part of […]
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Just Did It
This past weekend, Tiger Woods secured arguably the greatest comeback in the history of sports by winning his fifth green jacket at Augusta National (and his first major championship in 11 years). But Tiger wasn’t the only one with cause to celebrate while sporting his usual Sunday red adorned with the transcendent Nike swoosh — […]
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How to Move the Needle
Over the past 15 years, I’ve worked on marketing efforts for a great deal of clients, ranging from wireless communications to consumer packaged goods and from education to transportation. While the brands, their business objectives and key audiences may differ, there are underlying truths that remain constant when building a good communications strategy and an […]
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IPREX 2019 GLC Recap: Emerging Leadership
I recently represented Grisko at the 2019 IPREX Global Leadership Conference (GLC) in Dublin, Ireland (yes, I know, it was a rough assignment, but someone had to go!). The annual global conference brings together emerging leaders from IPREX-partner agencies to discuss leadership development, business growth and global communications trends (you can learn more about Grisko’s […]
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