Don’t Be Tone Deaf
terri cornelius

BY Terri Cornelius

May 2, 2019

Public Relations

Chase Bank is under fire this week for this ill-considered, now deleted tweet.Critics pounced immediately calling out Chase for being tone deaf with a judgmental, caustic post about what the multi-billion dollar company apparently considers unnecessary luxuries. Another example of a tone turn-off happened earlier this month on a crowdsourcing platform. Soon-to-be dad, Jim, anticipated […]

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terri cornelius

BY Terri Cornelius

May 2, 2019

Public Relations

Progressive Income Tax
Betting Big on a Progressive Income Tax
Margarite Wypychowski

BY Margarite Wypychowski

April 25, 2019

Public Affairs

The clock is ticking. As Illinois’ legislative session heads into its final six weeks, Governor Pritzker’s big priority is passing legislation to get a progressive income tax on the ballot in 2020. Pritzker has staked a lot of political capital behind this and believes the revenue generated by the tax is a big part of […]

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Margarite Wypychowski

BY Margarite Wypychowski

April 25, 2019

Public Affairs

Nike
Just Did It
jared lyons

BY Jared Lyons

April 18, 2019

Marketing

This past weekend, Tiger Woods secured arguably the greatest comeback in the history of sports by winning his fifth green jacket at Augusta National (and his first major championship in 11 years). But Tiger wasn’t the only one with cause to celebrate while sporting his usual Sunday red adorned with the transcendent Nike swoosh — […]

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jared lyons

BY Jared Lyons

April 18, 2019

Marketing

Marketing
How to Move the Needle
Photo of Elisabeth Woodard

BY Elisabeth Woodard

April 12, 2019

Marketing

Over the past 15 years, I’ve worked on marketing efforts for a great deal of clients, ranging from wireless communications to consumer packaged goods and from education to transportation. While the brands, their business objectives and key audiences may differ, there are underlying truths that remain constant when building a good communications strategy and an […]

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Photo of Elisabeth Woodard

BY Elisabeth Woodard

April 12, 2019

Marketing

GLC 2019
IPREX 2019 GLC Recap: Emerging Leadership
Photo of Kristin Monroe

BY Kristin Monroe

April 4, 2019

Grisko Culture

I recently represented Grisko at the 2019 IPREX Global Leadership Conference (GLC) in Dublin, Ireland (yes, I know, it was a rough assignment, but someone had to go!). The annual global conference brings together emerging leaders from IPREX-partner agencies to discuss leadership development, business growth and global communications trends (you can learn more about Grisko’s […]

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Photo of Kristin Monroe

BY Kristin Monroe

April 4, 2019

Grisko Culture

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