Real News
You’d be hard pressed to find two places more different than Youngstown, Ohio and Miami, Florida. One is a struggling industrial city, the other a tropical melting pot of cultures. But in recent days both cities were united in an unlikely way by providing visible evidence on the state of journalism in America, both good […]
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How to Know When It’s Time to Rebrand
Have you ever noticed yourself scrolling through Instagram or Facebook and noticed a familiar brand with a familiar yet new look and feel, and thought, “Wow! They are doing really great!” Or perhaps the opposite: “Oh no! They should have stuck with their old logo!” Or maybe you are feeling a bit self-conscious about your […]
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Start Stop Motion
Social media feeds are busting at the seams. They’re cluttered and loud—brimming with brands aggressively vying for attention. As a result, users have become acclimated to scrolling absent-mindedly past content that doesn’t immediately engage their eyeballs or grab their attention. This gives brands and marketers just a split-second to catch a user’s attention or else […]
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Clear the Decks This Summer
In 2005, I walked into the Apple Store on Michigan Avenue and bought the new iPod Photo. Above the click wheel there was a 2.5” screen, and you could load photos and text into it from your computer, just like music. The salesclerk showed me how he had put his favorite reading material onto his […]
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To Inspire An Audience, Show Them Your Inspiration
You are a better public speaker right now than the late Robert F. Kennedy was when he ran for the U.S. Senate. Of course, I don’t know this for a fact, but there’s a pretty good chance it’s true, for RFK appeared lost in front of microphones and audiences during his first campaign. Yet by […]
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