Weird Al and George Orwell Want You to Write More Clearly
I try to live my life in such a way that Weird Al Yankovic will not make fun of me. It’s a battle. Not because I live in an Amish paradise, or am white and nerdy, but because like many who write and communicate in a business setting, I occasionally find myself using a trite […]
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To Market To Market
Content marketing has been around for years, and as it becomes harder to capture people’s attention, it has emerged as a popular and pervasive strategy for many brands. Unfamiliar with its full scope? Read on. The Content Marketing Institute gives this definition: “Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent […]
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Illinois Is Going Green
Cannabis is coming. In June, Illinois became the eleventh state to legalize recreational cannabis, starting January 1. And although our state can’t claim to be the first, it does take the lead when it comes to pairing legalization with social justice. Not only does the law allow for the removal of marijuana offenses from criminal […]
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Own the Full Truth — Before It Owns You
There is a decades-old expression in politics: “The cover-up is always worse than the crime.” This non-partisan principle is not meant in the literal sense. In fact, the crime is very often far worse than the cover-up. What it really means is that if someone has something that is going to get them into political […]
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No Waiting Until Next Year
The days are shorter, schools are open again, and fall is in the air. Just the right time to take stock of Chicago’s #1 spectator sport – architecture. Hold on there, what are you talking about? What about Da Bears and 100 years of football? What about October baseball in the Friendly Confines? Yes, I […]
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