What’s Trending in 2019 Public Relations & Communications
I rang in the new year with one part champagne, one part reflection – a concoction that delivers a renewed sense of purpose and priority to guide the year ahead both personally and professionally. Instead of boring you with my updated morning routine, here’s where I see the field of PR and communications trending towards […]
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Grisko’s Best of 2018
Working with our clients kept the Grisko team busy throughout 2018, but when we did have free time, we were watching, listening and reading, both to stay informed and to relax. Mostly new, but with a few classics thrown in, here are some of our favorites from 2018. Books An American Marriage – Tayari Jones […]
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Holiday Marketing Trends
If you’re anything like me, you’re in a frantic rush to finish your holiday shopping (and giving thanks for two-day shipping). But, if you are in fact like me, you’re right on trend: more than 50 percent of Americans wait until the final days of the holiday shopping season to finish making their purchases. A […]
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How to Keep the Train Moving in the Ride-Sharing Era
For decades, public transportation has helped America’s largest metropolitan areas thrive by helping millions of commuters get to and from work, home and play. Public transit options encourage economic development in surrounding areas by providing jobs, reducing road congestion, travel times, air pollution and oil consumption. But ride-sharing is cutting into public transit ridership nationwide, […]
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Podcast 101
The concept of podcasts arose in 2004 at the intersection of the iPod and broadcasting as a new way to reach audiences. At the same time, technology was changing how people consumed media online by updating and pushing online content, rather than requiring the user to search for content (think the ever-updating Twitter feed). This […]
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