Holiday Marketing Trends
If you’re anything like me, you’re in a frantic rush to finish your holiday shopping (and giving thanks for two-day shipping). But, if you are in fact like me, you’re right on trend: more than 50 percent of Americans wait until the final days of the holiday shopping season to finish making their purchases. A […]
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How to Keep the Train Moving in the Ride-Sharing Era
For decades, public transportation has helped America’s largest metropolitan areas thrive by helping millions of commuters get to and from work, home and play. Public transit options encourage economic development in surrounding areas by providing jobs, reducing road congestion, travel times, air pollution and oil consumption. But ride-sharing is cutting into public transit ridership nationwide, […]
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Podcast 101
The concept of podcasts arose in 2004 at the intersection of the iPod and broadcasting as a new way to reach audiences. At the same time, technology was changing how people consumed media online by updating and pushing online content, rather than requiring the user to search for content (think the ever-updating Twitter feed). This […]
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The Cost of Creating Meaning
Now that we’re served more than 5,000 ads each day, our communications must be as efficient and effective as possible. Working in advertising and design, I’ve learned visual storytelling is the path that best leads to successful transactions, brand interactions and changes in behavior. But, why? And more importantly, how? As George Dyson, one of […]
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A Field Guide to “Insta-Stardom”
On Instagram, everyone is trying to be famous. And on a platform that sees more than 95 million new posts each day, it can be tough to break through the clutter. What started as a hobby became part of my daily routine when my dog, @samthebully (quick plug: you can follow him right now), amassed […]
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