To Market To Market
Content marketing has been around for years, and as it becomes harder to capture people’s attention, it has emerged as a popular and pervasive strategy for many brands. Unfamiliar with its full scope? Read on. The Content Marketing Institute gives this definition: “Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent […]
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How to Know When It’s Time to Rebrand
Have you ever noticed yourself scrolling through Instagram or Facebook and noticed a familiar brand with a familiar yet new look and feel, and thought, “Wow! They are doing really great!” Or perhaps the opposite: “Oh no! They should have stuck with their old logo!” Or maybe you are feeling a bit self-conscious about your […]
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Start Stop Motion
Social media feeds are busting at the seams. They’re cluttered and loud—brimming with brands aggressively vying for attention. As a result, users have become acclimated to scrolling absent-mindedly past content that doesn’t immediately engage their eyeballs or grab their attention. This gives brands and marketers just a split-second to catch a user’s attention or else […]
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A New Standard in Campaign Branding
As 2020 presidential bids begin heating up and ads fill the airwaves and flood our social feeds, I’ve noticed some new and interesting trends in campaign design. Traditionally fueled by red, white and blue, the principles of design and color have not been a priority for politicians, even those running for the highest office in […]
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What Pantone’s 2019 Color of the Year Can Teach Us
In December, Pantone — the accepted authority on color — unveiled its “color of the year” for 2019. Pantone describes Living Coral as “social and spirited…symbolizing our innate need for optimism and joyful pursuits.”And at a time when we all need a boost in spirit, Living Coral is being welcomed with enthusiasm by fashion experts, […]
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