To Market To Market
Photo of Anne Marie Purdy

BY Anne Marie Purdy

October 18, 2019

Creative

Content marketing has been around for years, and as it becomes harder to capture people’s attention, it has emerged as a popular and pervasive strategy for many brands. Unfamiliar with its full scope? Read on. The Content Marketing Institute gives this definition: “Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent […]

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Photo of Anne Marie Purdy

BY Anne Marie Purdy

October 18, 2019

Creative

How to Know When It’s Time to Rebrand
Photo of Meredith Lusher Fleece

BY Meredith Lusher Fleece

July 11, 2019

Creative

Have you ever noticed yourself scrolling through Instagram or Facebook and noticed a familiar brand with a familiar yet new look and feel, and thought, “Wow! They are doing really great!” Or perhaps the opposite: “Oh no! They should have stuck with their old logo!” Or maybe you are feeling a bit self-conscious about your […]

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Photo of Meredith Lusher Fleece

BY Meredith Lusher Fleece

July 11, 2019

Creative

Stop Motion
Start Stop Motion
Photo of Anne Marie Purdy

BY Anne Marie Purdy

June 20, 2019

Creative

Social media feeds are busting at the seams. They’re cluttered and loud—brimming with brands aggressively vying for attention. As a result, users have become acclimated to scrolling absent-mindedly past content that doesn’t immediately engage their eyeballs or grab their attention. This gives brands and marketers just a split-second to catch a user’s attention or else […]

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Photo of Anne Marie Purdy

BY Anne Marie Purdy

June 20, 2019

Creative

Campaign Branding
A New Standard in Campaign Branding
Photo of Kat Kuda

BY Kat Kuda

March 7, 2019

Creative

As 2020 presidential bids begin heating up and ads fill the airwaves and flood our social feeds, I’ve noticed some new and interesting trends in campaign design. Traditionally fueled by red, white and blue, the principles of design and color have not been a priority for politicians, even those running for the highest office in […]

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Photo of Kat Kuda

BY Kat Kuda

March 7, 2019

Creative

Pantone Living Coral
What Pantone’s 2019 Color of the Year Can Teach Us
Photo of Meredith Lusher Fleece

BY Meredith Lusher Fleece

January 17, 2019

Creative

In December, Pantone — the accepted authority on color — unveiled its “color of the year” for 2019. Pantone describes Living Coral as “social and spirited…symbolizing our innate need for optimism and joyful pursuits.”And at a time when we all need a boost in spirit, Living Coral is being welcomed with enthusiasm by fashion experts, […]

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Photo of Meredith Lusher Fleece

BY Meredith Lusher Fleece

January 17, 2019

Creative

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