Super Bowl LIV Ad Trends
The holidays are over and time is ticking toward the next holiday, Super Bowl LIV. The holiday in which we anticipate the annual tradition of great commercials. Super Bowl ads started in the late 60’s with a humorous and very masculine tone. In 1984, Apple debuted a groundbreaking commercial that could arguably be the very […]
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Holiday Ads: Why Aviation Gin Is the Big Winner
Fancy fitness brand Peloton hit a speed bump with its newest ad about a husband giving his wife their exercise bike and her year-long journey using it. The internet called the ad sexist and dystopian, a “complete male fantasy ad.” It sparked an enormous gender backlash. One tweet called the commercial a “116-pound woman’s yearlong […]
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To Market To Market
Content marketing has been around for years, and as it becomes harder to capture people’s attention, it has emerged as a popular and pervasive strategy for many brands. Unfamiliar with its full scope? Read on. The Content Marketing Institute gives this definition: “Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent […]
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How to Know When It’s Time to Rebrand
Have you ever noticed yourself scrolling through Instagram or Facebook and noticed a familiar brand with a familiar yet new look and feel, and thought, “Wow! They are doing really great!” Or perhaps the opposite: “Oh no! They should have stuck with their old logo!” Or maybe you are feeling a bit self-conscious about your […]
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Start Stop Motion
Social media feeds are busting at the seams. They’re cluttered and loud—brimming with brands aggressively vying for attention. As a result, users have become acclimated to scrolling absent-mindedly past content that doesn’t immediately engage their eyeballs or grab their attention. This gives brands and marketers just a split-second to catch a user’s attention or else […]
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