What Pantone’s 2019 Color of the Year Can Teach Us
In December, Pantone — the accepted authority on color — unveiled its “color of the year” for 2019. Pantone describes Living Coral as “social and spirited…symbolizing our innate need for optimism and joyful pursuits.”And at a time when we all need a boost in spirit, Living Coral is being welcomed with enthusiasm by fashion experts, […]
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Podcast 101
The concept of podcasts arose in 2004 at the intersection of the iPod and broadcasting as a new way to reach audiences. At the same time, technology was changing how people consumed media online by updating and pushing online content, rather than requiring the user to search for content (think the ever-updating Twitter feed). This […]
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The Cost of Creating Meaning
Now that we’re served more than 5,000 ads each day, our communications must be as efficient and effective as possible. Working in advertising and design, I’ve learned visual storytelling is the path that best leads to successful transactions, brand interactions and changes in behavior. But, why? And more importantly, how? As George Dyson, one of […]
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A Field Guide to “Insta-Stardom”
On Instagram, everyone is trying to be famous. And on a platform that sees more than 95 million new posts each day, it can be tough to break through the clutter. What started as a hobby became part of my daily routine when my dog, @samthebully (quick plug: you can follow him right now), amassed […]
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When Thinking Wrong Is Right
Here at Grisko, we pride ourselves on our expertise, collaboration and creativity. With an agency that represents varied disciplines like Public Relations, Public Affairs and Marketing—when is the right time to include “Design Thinking” into the process of resolving issues for clients? Answer: As soon as possible. Historically, design has been treated as a near-end […]
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