Campaign Branding
A New Standard in Campaign Branding
Photo of Kat Kuda

BY Kat Kuda

March 7, 2019

Creative

As 2020 presidential bids begin heating up and ads fill the airwaves and flood our social feeds, I’ve noticed some new and interesting trends in campaign design. Traditionally fueled by red, white and blue, the principles of design and color have not been a priority for politicians, even those running for the highest office in […]

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Photo of Kat Kuda

BY Kat Kuda

March 7, 2019

Creative

Pantone Living Coral
What Pantone’s 2019 Color of the Year Can Teach Us
Photo of Meredith Lusher Fleece

BY Meredith Lusher Fleece

January 17, 2019

Creative

In December, Pantone — the accepted authority on color — unveiled its “color of the year” for 2019. Pantone describes Living Coral as “social and spirited…symbolizing our innate need for optimism and joyful pursuits.”And at a time when we all need a boost in spirit, Living Coral is being welcomed with enthusiasm by fashion experts, […]

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Photo of Meredith Lusher Fleece

BY Meredith Lusher Fleece

January 17, 2019

Creative

Podcast
Podcast 101
Photo of Anne Marie Purdy

BY Anne Marie Purdy

December 6, 2018

Creative

The concept of podcasts arose in 2004 at the intersection of the iPod and broadcasting as a new way to reach audiences. At the same time, technology was changing how people consumed media online by updating and pushing online content, rather than requiring the user to search for content (think the ever-updating Twitter feed). This […]

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Photo of Anne Marie Purdy

BY Anne Marie Purdy

December 6, 2018

Creative

Visual Storytelling
The Cost of Creating Meaning
Photo of Meredith Lusher Fleece

BY Meredith Lusher Fleece

September 20, 2018

Creative

Now that we’re served more than 5,000 ads each day, our communications must be as efficient and effective as possible. Working in advertising and design, I’ve learned visual storytelling is the path that best leads to successful transactions, brand interactions and changes in behavior. But, why? And more importantly, how? As George Dyson, one of […]

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Photo of Meredith Lusher Fleece

BY Meredith Lusher Fleece

September 20, 2018

Creative

Sam the Bully
A Field Guide to “Insta-Stardom”
Photo of Kat Kuda

BY Kat Kuda

August 30, 2018

Creative

On Instagram, everyone is trying to be famous. And on a platform that sees more than 95 million new posts each day, it can be tough to break through the clutter. What started as a hobby became part of my daily routine when my dog, @samthebully (quick plug: you can follow him right now), amassed […]

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Photo of Kat Kuda

BY Kat Kuda

August 30, 2018

Creative

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