Nike
Just Did It
jared lyons

BY Jared Lyons

April 18, 2019

Marketing

This past weekend, Tiger Woods secured arguably the greatest comeback in the history of sports by winning his fifth green jacket at Augusta National (and his first major championship in 11 years). But Tiger wasn’t the only one with cause to celebrate while sporting his usual Sunday red adorned with the transcendent Nike swoosh — […]

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jared lyons

BY Jared Lyons

April 18, 2019

Marketing

Marketing
How to Move the Needle
Photo of Elisabeth Woodard

BY Elisabeth Woodard

April 12, 2019

Marketing

Over the past 15 years, I’ve worked on marketing efforts for a great deal of clients, ranging from wireless communications to consumer packaged goods and from education to transportation. While the brands, their business objectives and key audiences may differ, there are underlying truths that remain constant when building a good communications strategy and an […]

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Photo of Elisabeth Woodard

BY Elisabeth Woodard

April 12, 2019

Marketing

Holiday Shopping
Holiday Marketing Trends
jared lyons

BY Jared Lyons

December 20, 2018

Marketing

If you’re anything like me, you’re in a frantic rush to finish your holiday shopping (and giving thanks for two-day shipping). But, if you are in fact like me, you’re right on trend: more than 50 percent of Americans wait until the final days of the holiday shopping season to finish making their purchases. A […]

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jared lyons

BY Jared Lyons

December 20, 2018

Marketing

Public Transportation
How to Keep the Train Moving in the Ride-Sharing Era
Photo of Elisabeth Woodard

BY Elisabeth Woodard

December 13, 2018

Marketing

For decades, public transportation has helped America’s largest metropolitan areas thrive by helping millions of commuters get to and from work, home and play. Public transit options encourage economic development in surrounding areas by providing jobs, reducing road congestion, travel times, air pollution and oil consumption. But ride-sharing is cutting into public transit ridership nationwide, […]

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Photo of Elisabeth Woodard

BY Elisabeth Woodard

December 13, 2018

Marketing

Podcast
Podcast 101
Photo of Anne Marie Purdy

BY Anne Marie Purdy

December 6, 2018

Marketing

The concept of podcasts arose in 2004 at the intersection of the iPod and broadcasting as a new way to reach audiences. At the same time, technology was changing how people consumed media online by updating and pushing online content, rather than requiring the user to search for content (think the ever-updating Twitter feed). This […]

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Photo of Anne Marie Purdy

BY Anne Marie Purdy

December 6, 2018

Marketing

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