2018 Election

Why Your Vote Matters

Photo of Carolyn Grisko

BY Carolyn Grisko

November 1, 2018

Grisko Culture Public Affairs

Since public affairs is a core service we offer at Grisko, we spend a lot of time thinking about how to win hearts and minds. Public affairs, broadly defined, takes a political campaign approach to win approval of, or try to stop, a matter of policy. We develop and test messages, form coalitions, raise awareness through earned and paid media, and develop communications tools and strategies to persuade legislators or regulators to take a position – almost always by getting their constituents to call, write or pay a visit.

We often use polls of likely voters, because voters are held in higher regard by our elected officials than garden variety constituents – for the same reason that car dealers are more interested in targeting people who hold a drivers’ license. So, if you want to wield political power over the next few years, you can start by exercising it next Tuesday.

If early voting numbers are predictive – up over 60 percent in Chicago over the midterm election four years ago – record numbers of voters will be turning out. Which means over 40 percent, in a non-presidential election year. If you choose to be one of them, good news! It’s a pretty easy proposition if you live where we do ­– in Illinois. Here are some resources to get you going:

By the way, I’m still comfortable with my prediction that, across the country, we’ll see record turnout among women. According to the Chicago Board of Elections, 59 percent of those early mail-in ballots have been cast by women. Highly motivated? Or better at planning? We’ll know soon. Which does lead me to offer one good reason to vote; it makes watching the election returns that much more exciting.

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Photo of Carolyn Grisko

BY Carolyn Grisko

November 1, 2018

Grisko Culture Public Affairs