As Commonwealth LNG was disrupting the liquid natural gas (LNG) category and securing development capital, the company needed a compelling brand identity, narrative and website to position it as a serious contender in the LNG marketplace.
It also needed on-the-ground community outreach as it entered the regulatory process.
Commonwealth LNG planned a natural gas liquefaction and export terminal in Cameron Parish, Louisiana. Using innovative but proven methods, Commonwealth reimagined the LNG construction process to reduce risk for investors, customers and EPC partners. The plan was to become the one breakthrough LNG project scaled and positioned to entice premium partners and investors, and it needed to lift up its identity.
Grisko designed a polished logo and inviting brand identity to set Commonwealth apart from competitors in the marketplace. Our approachable messaging simplified the intricacies of the LNG process to influence perceptions of investors, buyers and the Cameron Parish community. All branding elements were integrated into collateral to ensure consistency, no matter the channel.
As Commonwealth approached regulatory filing deadlines, Grisko not only quickly developed Commonwealth’s website to serve as a critical access point for their key audiences, we also activated our IPREX partner agency in New Orleans to support the stakeholder and community outreach. With their deep expertise and local roots, BMF has helped Commonwealth earn the community support it needs.
With a polished image, sophisticated website and regulatory process underway, Commonwealth is poised to begin construction in late 2019. We and BMF continue to support Commonwealth LNG with their communication needs.
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